Company Overview

Who we are

Founded in 2007 in Armenia, SamSet has acquired a reputation of a traditionally high class jewelry company. Originally the company was engaged in precious and semi-precious stones setting and refining of precious metals.

The creative and innovative approach of the company as well as constant improvements of the production resulted in establishing the company’s own design studio. Today SamSet offers a full cycle of jewelry design, modeling and production of unique beauty and high quality.

What we do

How do we create our jewelry? It all starts with an idea born in the minds of our designers. The idea is then transferred over to the paper in the form of a sketch of the future item. This is a so-called “portrait sketch” which is followed by the process of completing the “portrait” with the help of 3D computer graphics. A special tool is used for creating the wax model of the portrait – the phantom of the future jewel. Finally, in the heat of the refining fire, a beautiful metal item is cast from its wax phantom.

In the skillful hands of our jewelers the item will receive its final look worked through with great care and will be polished to perfection. It will be decorated with the best gems so that you will enjoy owning the Perfection with every touch and every look!

The company is equipped with latest technologies compliant with international standards. The combination of the most advanced technology and ancient traditions in the jeweler’s art, application of laser technology and use of manual labor make achievement of better results possible enabling us to create exclusive jewelry meeting any kind of customers’ needs.